First of all, we need to understand what is actually search engine optimization. Generally, we called it SEO.
Search engine optimization is technique to improve visibility of the webpages of website on search engine pages result (SERP). By doing SEO practice we can able to show our website in top search results, whenever internet user fetches some query on search engine input bar.
Search engine optimization has categorized in it’s three types according to it’s practice :
- On Page Search Engine Optimization
- Off Page Search Engine Optimization
- Technical Search Engine Optimization
These are fundamental basic types, instead of these often SEO types will be needed to rank website in search result.
Image SEO, local SEO, International SEO and more are needed to every website.
How to do SEO Website?
In On Page SEO, We need write an article or create webpage according to html tags. H1 (h1) should single in whole page which is major heading, use h2, h3 tags to create smaller headings. Embed social media accounts in page, make categories or html sitemap of all webpages of site. write focus keywords 8–10 times by bolding it. Add internal webpages and external webpages. Add images and videos in website.
In Off page SEO, link building or creating backlinks on external site is main task, nothing more.
reference : what is Search Engine Optimization ? Digital Khidki 21